More than 10,000 domain name complaints have been handled by the National Arbitration Forum (“NAF”) since 1999 under the Uniform Domain Name Dispute Resolution Policy (“UDRP”). NAF is an international provider of alternative dispute resolution services approved by the Internet Corporation of Assigned Names and Numbers (“ICANN”). Based in Minneapolis, Minnesota, NAF can deal quickly, and inexpensively relative to the cost of litigation, with cases where a domain name registrant is charged by a trademark owner with having no legitimate rights to the domain.